With over a decade’s experience working in the marketing and advertising sector with a particular focus on youth campaigns, Alex leads on Client Development at youth engagement agency and social enterprise, Livity. She spearheads the development of Livity's relationships and projects across the private, public and third sectors including Google, Tesco, Barclays, Public Health England, NPSCC, The Big Lottery Fund and many others. Livity is a 2013 Queen’s Award winning youth engagement agency, and was chosen as Marketing Agency of the year at this year's Marketing Agency Awards. Pioneering a youth-led and social impact driven approach, they have a core defining value: to benefit the lives of young people by leveraging the power of business, brands, media and marketing.
Before joining Livity, Alex was a Board Director at integrated marketing agency, iris where she was responsible for all government work (including campaigns across tobacco control, sexual health, financial inclusion, child safety, transport and many others) as well as the digital lead for Reckitt Benckiser working with brands such as Durex and Vanish.
In 2013 Alex was voted IPA (Institute of Practioners in Advertising) Woman of Tomorrow, and has most recently spoken at SXSW Interactive in Austin, Texas on harnessing the potential of digital natives. #CodeRiot